AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Planogram for convenience store3/5/2024 Everyone else is left with building their own, trying to determine how their brands are being represented and to make sure stores execute effectively. There can only be one Category Advisor to a retailer, and they have all of the planograms. Asking for a picture of the shelf doesn’t help much since only a few stores might be captured. ![]() Begging field sales to manually capture store level planograms needed to build a planogram into Blue Yonder or Relex software is unproductive and unrealistic. As retailers adjust assortment and category size for each store, the difficulty CPG’s have in gathering each planogram is real, time consuming and costly. ![]() CPGs are blind to final planograms published to each store. Even major chains hold on to POG, not distributing files to vendors. In some retailers and locations, there are no planograms at all, especially prevalent in the independent retail outlets such as bodegas, coffee shops and convenience stores. ![]() Brands simply don’t have access to Retailer generated planograms.
0 Comments
Read More
Leave a Reply. |